Let's talk

Digital presence that makes clients say “Yes!”

Websites, apps, and AI systems that communicate your value, strengthen credibility, and drive action.

What I do

I turn ideas into products that clarify your value and make “yes” the obvious choice.

I don’t just build for clients. I ship my own.

Seven products I built and am shipping myself, including the parts still in progress.

NextRenew(01)

A subscription tracker built around the renewal date, so the next charge arrives as a reminder instead of a bank alert.

See project

Origo(02)

One local dashboard to operate the entire AI agent stack: servers, clients, secrets, skills, prompts, instructions, profiles, and security.

See project

Stowbox(03)

A private warranty vault that turns scattered proof into clear coverage details, searchable documents, and deadlines you can act on.

See project

LinguaLens(04)

An interpreter for Meta Ray-Ban Display that tells you what a stranger said, then hands you something to say back and how to pronounce it.

See project

CaninePages(05)

Everything a dog owner has to go looking for, from the first adoption to the midnight emergency, across six Indian cities and counting.

See project
NextRenew home screen showing monthly spend, next thirty days of charges, category filters, and the subscriptions renewing today
NextRenew discover screen with a searchable catalogue of 264 subscription services grouped by category, each addable in one tap
NextRenew subscription detail screen for Netflix showing price, billing cycle, next renewal date, reminder setting, and edit, pause, cancel and delete actions
Dark-mode Origo MCP Servers screen with a canonical server list, tool controls, and detailed inspector
Dark-mode Origo API Keys screen showing Keychain-backed credentials, status, tags, and client relationships
Dark-mode Origo Instructions screen mapping one canonical document to native Claude Code, Codex, and Devin instruction files
Stowbox document vault showing the saved Rolex 126334 warranty alongside other searchable product records
Stowbox add warranty screen with a Rolex warranty card and automatically filled product, purchase, and coverage details
Stowbox coverage timeline showing the Rolex 126334 warranty in chronological context with its expiry date
Live screen labelled They said, showing the Spanish question Algo mas above three translated English lines, with a cultural cue below
Reply screen labelled You say, showing Dos naranjas por favor above an English respelling with the stressed syllables marked, and the meaning underneath
LinguaLens home screen listing Languages, Live, ASL and Signs, with the Spanish and English pairing shown at the foot
CaninePages home page with a city search for Mumbai, a headline reading "Find the right help for every stage of your dog’s life", and a row of category chips showing counts for vets, emergency care, grooming, trainers, boarding, walkers, dog-friendly places, stores and rescue
CaninePages category page listing 95 vets in Mumbai, with a subheading reading "none confirmed by the provider yet", an urgent-help banner, category chips, and neighbourhood filters for Airoli, Andheri East, Andheri West, Bandra West and others
CaninePages listing page for AcuVet Veterinary Speciality Clinic in Dadar, Mumbai, showing a photo gallery credited to a Google contributor, rating, category, hours, full address, and a contact and location card with a call button
S E E   A L L (08)

Services

I build the digital pieces that move a small business from “looks fine” to clear, premium, and easy to buy from.

Focused scope, direct communication, and one builder accountable for the result.

(01) Websites Landing pages, portfolios, business sites, and real-time 3D product experiences in the browser. Designed to convert, built to rank. Launch-ready web presence
(02) Apps Dashboards, portals, internal tools, and heads-up interfaces for smart glasses. Web, mobile, or wearable, concept to launch. Product interface systems
(03) AI Automation Lead routing, WhatsApp flows, smart emails. Let machines handle repetitive work. Workflow leverage
(04) Custom AI Chatbots, knowledge bases, content tools. Built around your data and workflow. Applied AI builds
(05) AEO Answer-engine optimization for ChatGPT, Perplexity, Google AI Overviews, and search. AI search visibility

Process

A clear path from idea to launch. Low coordination, high clarity. Every milestone has a timeline, a decision point, and a concrete output, so the project never stalls.

Typical website 2-4 weeks App or AI workflow 3-6+ weeks
Ready to start? ↗
(01)

Scope

We pin down your goal, your users, the must-have features, and what “done” actually looks like.

You provideBusiness context, references, must-haves, existing assets.
You getA written scope, priority list, and launch criteria.
You decideWhat gets built first, and what waits.
Timeframe1–2 daysDay 1–2
(02)

Design

Scope becomes a real structure and interface: flows, screens, and responsive states.

You provideContent, tone, examples, and feedback on layout.
You getSite structure, user journeys, and high-fidelity screens.
You decideThe final direction before anything is built.
TimeframeDays 3–10Day 3 – Wk 2
(03)

Build

The approved design becomes production software: frontend, integrations, forms, CMS, payments, or AI.

You provideAccess to domains, APIs, tools, and accounts.
You getA working product on a live staging link you can click through.
You decideWhat to polish now vs. iterate after launch.
TimeframeWeeks 2–4Wk 2–4
(04)

Launch

Tested for speed, flows, analytics, and deployment, then shipped, with a window to refine on real usage.

You provideFinal approval, launch date, production access.
You getA tested, deployed product, analytics, and post-launch fixes.
You decideGo live, or hold for specific fixes.
TimeframeLaunch weekShip + iterate

About

I build things that ship.

Over the last decade, I've worked at companies like Capillary Technologies and OLX People, building products, platforms, and business systems that solve real problems at scale.

in LinkedIn

(01)10+ years building

(02)product + platform experience

(03)direct execution

Most businesses don't struggle with ideas. They struggle with execution.

Projects get stuck. Priorities change. Momentum gets lost.

That's why I started IdeaForgeLabs.

I work directly with founders and businesses to turn ideas into working products. Whether it's a website, a custom application, an AI-powered workflow, or an internal business tool, the goal is always the same: build something useful, launch it, and make sure it delivers value.

No agency layers, handoffs, or outsourcing.

You get thoughtful planning, clear communication, and software built to solve real business problems.

Got questions?

(Q1)How long does a typical project take?

Websites usually take 2-4 weeks. Web apps, mobile apps, and AI workflows take 3-6+ weeks depending on complexity. Every project starts with a clear timeline during the discovery phase.

(Q2)What does the engagement model look like?

Fixed-scope projects with a clear deliverable list. No retainers, no hourly billing. You get a scope document before anything starts, and we work in focused sprints until launch.

(Q3)Do you work with startups or established businesses?

Both. Startups usually need an MVP or landing page fast. Established businesses usually need automation, internal tools, or a redesign. The process adapts to the context.

(Q4)How does pricing work?

Project-based pricing scoped after the discovery call. Websites typically start around $1,000-4,000. Apps and AI solutions are scoped individually based on complexity and integrations.

(Q5)Can you help if I'm not technical?

That's the most common scenario. You bring the business context and goals, and I handle the technical decisions, architecture, and build. You'll get clear updates without jargon.

(Q6)What about post-launch support?

Every project includes a brief iteration window after launch for fixes and tweaks based on real usage. Ongoing support or new features can be scoped as follow-up projects.

Work with me

Ready to
hear more “yes”?

Hell yes!